Intel’s new ad film. Love it.

Films, Tech Intel, Intel Rock stars ad

So last night I finally got around to watching Gary Hustwit’s film about design and typography, ‘Helvetica‘.

The film explores the development, meteoric rise to fame and finally the near ubiquity of the font Helvetica. If you are reading this and wondering ‘Geez. A feature length film about a font?’ You should probably close this window right now.Keep reading if you do think fonts are interesting and know what a serif is and why it came about, or if like me, you happened to share a hostel room with two extremely nerdy graphic designers while at college. Read more…

Films, Random Gary Hustwit, Glynn Kerr, Helvetica, Intel, Neo Sans, NID, NID hostel

Since I am feeling rather geeky today I thought I’d write about a new utility I discovered recently for my notebook and how that got me thinking about the Mac platform. If you aren’t into tech you should probably just skip this entire post. Go look at cute cats here.

One of the greatest things about a Macintosh notebook is that you never, ever need to shut it down, ever. One things Macs do really well is what the PC world calls a suspend state or in Mac lingo is Sleep. This is particularly important on notebooks because once you are done with your work, say in a library, in class, at work or wherever, you drop the lid on your MacBook and get up and go. Once you’ve got where you want to be you pull out your MacBook, open the lid and you are right back where you left off. Immediately. No boot up, no login, no restarting applications or opening documents, everything is the way it was when you last closed the lid.

You pull out your MacBook and start doing what you have to with it while people with Windows notebooks sit and look at boot-up screens resignedly and if they are running Vista you’re normally done googling, mailing or writing half a page before they hear their Windows startup sound. 

Its also fun to just close the lid and drop the MacBook into your bag and have people say “Don’t you need to shut it down?” and answer “Meh.. It’s a Mac.”

 
From here on things get geeky.

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Tech apple, apple killing firewire, developers, firewire, Intel, Mac, MacBook, MacBook Pro, Nvidia, Power PC, Safe Sleep, Smart Sleep, Steve Jobs