Absolutely brilliant execution. Shame about the concept.

I caught a glimpse of this on television a few days back and was intrigued. I saw the full ad film today and I groaned.

Ironman meets the Transformers in a Nike ad? Why are the motorcycles playing basket-ball? Hasn’t ‘machines come to life when the guard isn’t looking’ been done to death? Did one of the bikes do the fucking moonwalk?

Have I been transported back to nineteen hundred and nintey two?

P.S. While on the subject of time travel, I just started reading H.G. Wells’ The Time Machine and it is freakin’ amazing, like most books that I read totally fuck-all abridged versions of when I was in school as part of the curriculum. No wonder kids don’t read.