Irrational indeed.
I bought this book about a month back and it makes interesting reading, especially at a time like this. It talks about how we decide how much we are willing to pay for things, in terms of money, effort and time. It also shows how arbitrary and easily manipulated these decisions are.
Why are we cool with paying a hundred bucks for a cup of coffee at Costa when a few years back half that amount was considered a lot? How do we decide how many years we are willing to pay back a loan on a car? What about a loan on a college education?
It’s quite interesting and makes you really think about how you decide to spend your money, what you spend it on and what that says about you and your priorities, which is probably a good thing in these confusing times.
It’s not a recession. Oh wait, maybe it is.
Hooray for Capitalism!
Right up to the time it goes down the toilet.